Fernwood & Co. · Creative Direction
Fernwood & Co. Brand Refresh
- 40%
- Repeat Customer Rate
- 3x
- Social Engagement
Fernwood & Co. · Creative Direction
Challenge
Fernwood was a solid local home & garden shop with a brand identity that hadn't changed since it opened, and it was starting to look dated next to newer competitors.
Solution
A refreshed visual identity built around real seasonal product photography instead of stock imagery, plus a simplified palette that could carry across packaging, signage, and social.
- 40%
- Repeat Customer Rate
- 3x
- Social Engagement