Joe Castagna
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“Strategy is just editing — deciding what a story leaves out.”
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Case Study
Fernwood & Co. Brand Refresh
A ground-up identity and positioning system for a growing home & garden brand — from seasonal photography through packaging and social.
40%
Repeat Customer Rate
3x
Social Engagement
$ ls ./lab
> exif-batch-renamer.ts — wip
> mydash-widget-playground — alpha
> static-card-generator — archived
> _