Joe Castagna

Joe Castagna

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Fernwood & Co. hero
Case Study

Fernwood & Co. Brand Refresh

A ground-up identity and positioning system for a growing home & garden brand — from seasonal photography through packaging and social.

40%
Repeat Customer Rate
3x
Social Engagement

Latest Dispatches

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The Lab

Work in progress

A running log of scripts, prototypes, and half-finished ideas.

$ ls ./lab
> exif-batch-renamer.ts wip
> mydash-widget-playground alpha
> static-card-generator archived
> _
Prospect Ave, Late
Hoboken Terminal

Too weird to live, to rare to die.